With over twenty years of experience in market research, Alina Stepan is one of the first specialists trained in this field in Romania. Her professional career covers companies both in the market research industry and in the field of consumer goods, where she coordinated the market insights & business intelligence teams.

In 2012, she took over the management of the market research company Ipsos for Romania and South-Eastern Europe. A storyteller and passionate researcher, Alina combines management responsibilities with those of research and involvement in strategic market research for Ipsos clients.

Alina is a graduate of the Faculty of Sociology at the University of Bucharest, the Faculty of Psychology at the same institution and has a master's degree in communication and PR at SNSPA. She is also an autonomous psychotherapist accredited in free practice by the Romanian College of Psychologists.