Mihai has 14 years of experience in marketing, developing Romanian brands and multinational companies portfolios.
He was Marketing Director and Trade Marketing Director at Bergenbier SA, Group Marketing Director at eMAG, and he worked for 9 years in Brand Management, building brands such as Timisoreana, Ursus or Ciucas.
In 2015 he founded Brand Architects, a consulting and training company, specialized in positioning development, brand and communication strategy. He has developed projects for Bitdefender, the Romanian Football Federation, GfK, Trend Consult.
Mihai is a marketing professor at "Entrepreneurship Academy" and "Alternative University". Over time, the teams, brands or projects he has worked on have won 25 awards in the marketing and communication industry, of which 14 Effie and 2 Grand Effie awards