Dragos Popa has been part of the Roland Berger team for 11 years, during which time he worked in Romania and internationally on numerous projects in the retail and consumer goods sector, from the position of consultant or project manager.

One of the key themes on the projects coordinated by Dragos in this sector in recent years is the transfer of sales from the offline channel to the online one. In this context, Roland Berger has supported retailers from both the food and non-food segments in the development of an integrated multi-channel strategy focused on creating a homogeneous and consistent customer experience, regardless of the channel through which he interacts with the company.

Prior to his career at Roland Berger, Dragos studied Business Administration at the University of Mannheim (Germany) and gained professional experience within SAP Germany as well as within a consultancy company specializing in non-food retailing in Baden-Wuerttemberg (Germany).