Denisa graduated the faculty at SNSPA and has a master's degree, specializing in Sociology.
She began her career as a sociologist in market research 9 years ago, guided by the desire to discover new things and to constantly take the pulse of consumers.
Denisa believes that people have many things in mind, but only a part of them are made aware, and the biggest challenge of a researcher is to reveal all of them in a playful way.
She is passionate about everything that concerns the universe of consumers and their experience with the brands, products and services they choose to buy.