Cristi Movila started his career in e-commerce at the age of 18, when, in her first year of college, he launched one of the first online shoe stores in Romania, for a local brand.

Graduate of the Faculty of Computer Science and a masters degree in Software Engineering, both at the University of Bucharest, he later gained experience in Coty Cosmetics and, later, in the Otter Distribution group, where he dealt with the omnichannel strategy, for all the brands in the portfolio, in Romania and abroad.